Is your website visible to AI search engines?

GEO Optimizer audits whether a website can be crawled, understood, and cited by AI answer engines. Get a 0–100 score across 8 signal categories — free, no account required.

407 stars
4.0k downloads/mo
1.6k audits

Snapshot: May 2026 — not live data

What is AI search visibility?

Traditional SEO optimizes for ranking in conventional search result pages — crawlability, backlinks, keyword signals. AI search visibility is a different question: whether an AI answer engine can read, parse, understand, and cite your content when generating a response.

A site can rank well on Google and still be largely opaque to AI systems. The relevant signals are different: a well-configured robots.txt that permits AI crawlers, an llms.txt file that guides them through your content, complete JSON-LD schema for entity disambiguation, factual density, and brand coherence. GEO Optimizer audits every one of these signals and produces a 0–100 score with per-category breakdown.

How GEO Optimizer works

1. Enter a URL

Submit any public website address. The tool resolves and validates the URL, then fetches the page source for analysis.

2. Get a GEO score

The audit evaluates 8 signal categories — robots.txt, llms.txt, schema, meta tags, content quality, technical signals, AI discovery, and brand entity — producing a 0–100 score with per-category breakdown.

3. Apply prioritized fixes

Each finding is ranked by impact and assigned a severity level. The report includes actionable recommendations with specific file changes and schema additions.

Why trust this tool

Open source (MIT)

Full methodology, scoring weights, and source code on GitHub. No proprietary scoring.

View on GitHub →

Research-backed

Scoring grounded in Princeton KDD 2024 and AutoGEO ICLR 2026 research on AI search retrieval.

Read the research →

Auditable scoring

Every signal is traceable to a published rule. Score breakdowns show per-category contributions.

Machine-readable output

JSON format designed for CI/CD pipelines, integrations, and the GeoReady platform API.

What you can do today

From audit to monitoring

The free audit is a point-in-time diagnosis. Monitoring is what turns it into an ongoing signal.

Available now

Free audit

  • GEO score 0–100 for any public URL
  • Free report preview with top recommendations
  • No account, no credit card
  • CLI (MIT, unlimited) via pip
Early access — planned

Pro monitoring

  • + Weekly monitoring — score tracked automatically
  • + Full 8-category report history
  • + Regression alerts when score drops
  • + PDF export and agency reporting
Join the early access list →

Frequently asked questions

What is Generative Engine Optimization?

GEO is the practice of making websites discoverable, readable, and citable by AI search engines such as ChatGPT, Perplexity, Claude, and Gemini. It focuses on structured data, content hierarchy, and technical signals that AI crawlers prioritize.

What does GEO Optimizer check?

The tool audits 8 categories: robots.txt, llms.txt, JSON-LD schema, meta tags, content quality, technical signals, AI discovery paths, and brand entity signals. It also detects prompt injection patterns and negative signals.

How is GEO different from traditional SEO?

Traditional SEO optimizes for keyword rankings and backlinks in conventional search engines. GEO optimizes for AI citation signals: structured data, clear content architecture, AI crawler permissions, and self-contained answer blocks. The two complement rather than replace each other.

Is the Pro plan available now?

No. GeoReady Pro — which adds weekly monitoring, score history, and regression alerts — is in early access planning. You can join the waitlist at geoready.dev/early-access to be notified when it launches. No payment is collected until the plan goes live.

Is GEO Optimizer open source?

Yes. The core toolkit is MIT licensed. Source code, scoring weights, and methodology are publicly available on GitHub. The CLI and web audit remain free.

Does the audit store submitted URLs?

URLs are processed in real time. No persistent storage of submitted URLs is declared unless explicitly configured in the backend. See the Privacy Policy for details.

AI search is already deciding which sites get cited.

The signals are documented, the research is published, and the audit is free. GEO Optimizer exists to make AI visibility auditable and accessible to every developer — not just teams with enterprise budgets.

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